Project Objective
The primary objective for Kams Designer Zone was to enhance their online presence, attract more clients, and establish themselves as the leading interior design firm in Pune. This involved increasing organic traffic, improving search engine rankings, generating qualified leads, and boosting social media engagement to drive business growth.
The Chalange
- High Competition: The interior design market in Pune is saturated with numerous well-established firms, making it difficult for Kams Designer Zone to stand out.
- Local SEO: Optimizing for local searches to capture the attention of potential clients in Pune and surrounding areas was a significant hurdle.
- Content Creation: Developing high-quality, engaging content that resonates with the target audience and highlights the firm’s unique design capabilities.
- Social Media Engagement: Increasing engagement and followers on social media platforms to build brand awareness and attract new clients.
- PPC Campaigns: Running effective pay-per-click (PPC) campaigns to generate immediate leads and ensure a high return on investment (ROI).
- Lead Generation: Converting website visitors into qualified leads through optimized meta descriptions, calls to action, and user-friendly design.
What Advotis Do
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Keyword Research and Optimization:
- Conducted thorough keyword research to identify high-value, low-competition keywords relevant to interior design services in Pune.
- Optimized website content, meta tags, and headers with these targeted keywords to improve search engine rankings.
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Content Strategy:
- Developed a comprehensive content plan that included blog posts, case studies, project showcases, and design tips.
- Created high-quality, visually appealing content that highlighted Kams Designer Zone’s unique design solutions and expertise.
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Technical SEO Enhancements:
- Improved website speed, mobile responsiveness, and overall user experience.
- Implemented schema markup to enhance search engine understanding of the site’s content and improve local SEO.
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Local SEO Focus:
- Optimized Google My Business profile with accurate and detailed information.
- Built local citations and directory listings to enhance local search visibility.
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Social Media Strategy:
- Developed a social media calendar with regular posts showcasing design projects, client testimonials, and behind-the-scenes content.
- Ran targeted social media campaigns to increase followers and engagement.
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PPC Campaigns:
- Designed and executed PPC campaigns on Google Ads and social media platforms to drive immediate traffic and generate leads.
- Monitored and optimized campaigns to ensure high ROI.
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Lead Generation Optimization:
- Enhanced website design and user experience to facilitate easy navigation and encourage conversions.
- Implemented effective calls to action and optimized meta descriptions to attract and convert visitors into leads.
The Results
- 75% increase in organic traffic within six months
- Increased meta lead generation by 50%
- Achieved a 40% increase in leads from PPC campaigns.
- Increased social media followers by 80% across platforms like Facebook, Instagram, and LinkedIn.
- Reduced cost-per-click (CPC) by 25%, resulting in a higher ROI.
The Strategy We Used
PPC
PR
Guest Posting
Lead generation
Meta Ads
SEO
Social Media
