Benefits of managed Social Media Services provided by Advotis
Is your social media strategy not living up to expectations? In today’s digital landscape, social media has become a “pay-to-play” environment that demands all your resources: a cohesive strategy, unwavering commitment, and a well-defined budget. In addition to organic outreach, reaching your target audience can be a challenge without investing in advertising, whether for an ongoing campaign or a one-time sponsored post.
To enhance your online presence, Advotis Marketing Agency integrates social media management services into your overall marketing strategy. The right Facebook or Instagram management service can attract, engage, and convert followers into loyal customers. The social media management campaigns we’ve executed for our small business, enterprise, or franchise clients are proof of this.
What Is Social Media Management?
As social media continues to evolve, businesses maintain the core essence of each platform: connection, communication, and community. According to data from Sprout Social, 57 percent of consumers follow a brand’s social page to discover new products or services. This highlights the importance of brands posting content that fosters connection, encourages communication, and builds community, rather than simply promoting products without any thought.
This is where social media management comes into play. Also known as social media marketing management, it’s a subset of social media marketing (SMM) that encompasses the planning, creation, and publishing of content on social platforms. It includes regular audits of social profiles and audience research, which are crucial for delivering relevant content.
At Advotis, we adopt a comprehensive approach to effectively managing our clients’ social media accounts. Our social media management company combines organic and paid solutions to achieve the most efficient and profitable outcomes.
Social Media Platforms Advotis Helps Manage
Establish a Strong Social Media Presence to Connect with Your Target Audience
Organic vs Paid Social: What’s the Difference?
When considering organic versus paid social media, which one is right for you? It’s crucial to understand the distinction, as not all “social media management near me” agencies that appear in search results will be proficient in both strategies. These two social marketing tactics often complement each other in your strategy.
Here’s how you can differentiate between these two distinct types of social media management tactics and how they are utilized in a strategy:
Organic Social: This involves using free tools provided by social networks to create brand awareness, post engaging content for your existing audience or followers, and respond to customer comments. Additionally, creating compelling and relevant content may increase your chances of appearing in people’s search engine queries.
Paid Social: This entails placing paid advertisements and sponsored messages on social media to target specific user profiles and help you reach a wider audience.
Furthermore, our social media managers, organic and paid, have outlined some of the primary purposes of social media marketing management based on type.
Organic Social
- For increasing brand recognition
- For fostering a social media community
- Ideal for audiences in the research stage of their purchasing cycle
- Assists in retaining and nurturing relationships with current customers
Paid Social
- For directing users to your website
- For generating leads for landing pages
- Ideal for audiences interested in or considering purchasing your product or service
- Complements other paid advertising methods such as search engine marketing (SEM) and Amazon marketing
Why Choose Advotis for Your Social Media Management
An increasing number of small-business owners are opting to partner with professionals, as managing social media is no simple task. It demands meticulous attention and time to become proficient. At Advotis, we tailor our services to your needs, regardless of your industry, business size, or budget.
We strive to share with clients the advantages of our nearly two decades of experience in social media marketing. Your search for “social media management near me” ends here. Let our data-driven experts handle and guide your social media accounts toward your desired outcomes.
Deliverable-Based Packages
Advotis manages small- and large-scale deliverables for clients each month, covering content, engagement, strategy, and analytics. For example, if you enlist our Instagram management services, we'll provide a customized list of items within the project deadline. Our social media management agency uses top-notch tools and tactics to meet, if not exceed, your expectations.
Extensive Subject Matter Expertise
We match you with the best social media management strategists based on your most urgent needs. Our paid and organic teams have precise skill sets to cover all bases, whether you want pay-per-click advertising from our LinkedIn management services or prefer organic posting from our Pinterest management services. We cater to small businesses, Fortune 500 companies, and franchisees.
Dedicated Account Managers
Advotis social media management firm is like an extended unit of your marketing team. As a direct or white label social media management client, an account manager will work closely with you from start to finish. Your account manager is your go-to person, providing an overview or detailed progress reports.
Sharp Trendspotting
We're keen to spot, predict, and stay on top of the most bankable trends and the best social media management tools. We resist sticking to the same underwhelming results from past social media management companies.
"Quality Over Quantity" Focus
Social media content management is dynamic and always advancing. Our teams stay flexible, adapting strategies and techniques accordingly. We've shifted our focus from increasing posting frequency to crafting valuable content, across Facebook, Instagram, and Twitter management.
Semi-Monthly Reports
For the most accurate campaign status, you receive mid-month and monthly reports. Your account manager is available to answer any questions about our franchise social media management or enterprise social media management solutions. Plus, you have access to your real-time data through Advotis proprietary social media management software, the online client portal.