Project objective
The primary objective for A Y & J Solicitors was to enhance their online visibility, attract more clients seeking immigration legal services, and establish themselves as the go-to expert immigration lawyers for both individuals and businesses. This involved increasing organic traffic, improving search engine rankings, generating qualified leads, and optimizing PPC campaigns to drive business growth.
The Challenge
- High Competition: The immigration law sector is highly competitive, with numerous firms vying for top positions in search engine results.
- Complex and Niche Content: Immigration law is a complex and specialized field, requiring the creation of precise, authoritative, and engaging content.
- Regulatory Compliance: Ensuring that all online content complies with legal regulations and guidelines was critical.
- Lead Generation: Converting website visitors into qualified leads through effective calls to action and a user-friendly site design.
- PPC Campaign Optimization: Running cost-effective PPC campaigns to generate immediate leads while ensuring a high return on investment (ROI).
What Advotis Do
Keyword Research and Optimization:
- Conducted comprehensive keyword research to identify high-value, low-competition keywords relevant to immigration law services.
- Optimized website content, meta tags, headers, and landing pages with targeted keywords to improve search engine rankings and drive organic traffic.
Content Strategy:
- Developed a robust content plan including blog posts, case studies, FAQs, and informational guides on various immigration topics.
- Created high-quality, authoritative content that positioned A Y & J Solicitors as experts in immigration law, addressing common client concerns and queries.
Technical SEO Enhancements:
- Improved website speed, mobile responsiveness, and overall user experience.
- Implemented schema markup and structured data to help search engines understand the content and improve local SEO.
Local SEO Focus:
- Optimized Google My Business profile with accurate and detailed information to enhance local search visibility.
- Built local citations and directory listings to capture local search traffic.
PPC Campaigns:
- Designed and executed targeted PPC campaigns on Google Ads and social media platforms to drive immediate traffic and generate leads.
- Continuously monitored and optimized PPC campaigns to ensure a high ROI and reduce cost-per-click (CPC).
Lead Generation Optimization:
- Enhanced website design and user experience to facilitate easy navigation and encourage conversions.
- Implemented effective calls to action and optimized landing pages to attract and convert visitors into leads.
The Results
- 70% increase in organic traffic within eight months
- 55% of targeted keywords reaching the first page of Google search results
- Increased lead generation by 45%
- Achieved a 50% increase in leads from PPC campaigns.
- Reduced cost-per-click (CPC) by 30%, resulting in a higher ROI.
The Strategy we Used
PPC
SEO
Link Building
Citations
Content Marketing
